Millions of job-related searches are conducted monthly via search engines like Google, Yahoo and Bing. Currently, 90% of those search results lead directly to the job boards rather than your career website.
Why Isn’t Your Career Site Visible?
- Your ATS Contains Technical Barriers
- Unfortunately, today’s career websites were not built with search engines in mind and often contain barriers such as drop-down menus that prevent search engines from being able to access your job content. Search engines are not smart enough to “select” from a list, therefore all of the content behind such menus is invisible to search engines and job seekers using search engines.
- Job Content Is Often Not Written for Candidates
- In addition to technical barriers, job titles and descriptions are not written in a way that is optimized for search engine visibility. Most organizations today write in “HR-speak” using acronyms and abbreviations that may mean something to human resources departments but mean little to potential job seekers.
- If you’re not writing your job titles and descriptions in a way that has meaning to job seekers, you are missing out on candidate traffic from search engines.
- Poor Candidate Experience
- Too many candidates are lost during the application process, due to poor usability. Keep in mind that a good candidate often has more than one option and is likely to choose the path of least resistance. Poor search functionality and forced or lengthy registration processes deter applicants.
Today’s candidates have very high expectations in terms of the candidate experience offered by potential employers. In addition, it takes time and money to drive quality applicant traffic to a career website. Providing a good candidate experience should be a top priority for any organization.
The Key to Finding Top Talent - Arbita’s Optimized Career Site
One key to finding top talent is simple: Enable your jobs to be found within the channels candidates are using to search, and make the application process convenient and fast. To help you achieve this goal, we will create a search engine friendly microsite that has the same look and feel of your current corporate career website but performs much better when it comes to attracting candidates from search engines. Think of it as your own personal job board.
Optimized job content and solid site architecture enable your jobs to be found via the major search engines, driving qualified candidates directly back to your career website. By taking advantage of the latest technologies, such as video, job search agents, RSS feeds and a quick application process, we are able to create an engaging and meaningful candidate experience.
- Job Title Optimization
- We’ll take your current job titles and optimize them based on your needs and our findings. This will ensure that your job is positioned to receive maximum candidate traffic through search engines as well as job boards. Remember, the job title is a candidate’s first impression; they will decide whether to click or not click in a matter of seconds.
- Job Description Optimization
- We will take your existing job description and convert it into a first-rate marketing message that differentiates your organization from the rest, captures the attention of top candidates and is optimized for search engine and job board visibility.
- 360 Candidate Source Tracking Analytics
- You can’t evaluate the success of something you are unable to track. With Arbita’s 360 analytics, you’ll be able to identify where your candidates came from, what keywords they used to find you, how much time they spent on your career site, whether they applied for a position and more!
- Capture More Candidates with Quick Apply
- When a candidate clicks to apply, rather than being transferred back into your ATS, the application process now happens on your new candidate-friendly career microsite. We’ve simplified matters by consolidating dozens of steps into a quick, user-friendly application process, resulting in less work for the candidates and fewer candidate drop-offs.
- Our behind-the-scenes software program emulates candidate behavior and populates your ATS with the data entered on your career microsite.
- Jobs Domain
- Using the .jobs domain is considered the most effective way to bring candidates to your career content. The .jobs domain, hosted career microsite and search engine optimization capability not only give you a higher search engine ranking but immediately begin to strengthen your brand. Additionally, human resources departments gain the opportunity to highlight their strengths and the company’s vision.
Get Started Now!
If you would like to talk with someone about Arbita’s Career Website Optimization, we invite you to speak with a consultant now!
